Customers are demanding to be able to visualize and interact with your products and services at an ever-earlier stage, potential customers doing more thorough research on the product they want to buy than before, and it requires more to gain customer trust and meet customer needs. New technologies and solutions including augmented reality, virtual reality, Snapchat lenses, Snapchat geofilter, Snapchat filter, A.I. (artificial intelligence) and influencer marketing make this possible and will especially change the marketing industry in the years ahead.
In addition to the solutions mentioned above, Facebook is in the process of making it possible to advertise with holographic content (AR) shortly. It is especially AR that stands behind these opportunities. Feel free to visit our service page dealing with the AR platform Holopipe.
Several large IT companies are in the process of launching / developing glasses that look like regular reading glasses, but that could potentially change the way we are exposed to advertising.
Several large international companies have already used AR to market their products. Among other things, IKEA has launched its own AR app where customers can see if the furniture IKEA sells at home without having to buy it first.
WHAT IS INTERACTIVE MARKETING?
Most of us have heard of analog marketing, content marketing, inbound marketing and digital marketing. But you probably haven’t heard of interactive marketing. This is because there are expressions we have chosen to use to define the new marketing trend that is spreading to us.
Interactive media that is part of interactive marketing normally refers to products and services on digital computer-based systems that respond to the user’s actions by presenting content such as text, film, animation, video, audio and video games.
Interactive media are related to the concepts of interaction design, new media, interactivity, computer interaction, online culture, digital culture, interactive design, and may include augmented reality and virtual reality. Here you will find media such as Twitch, twitch tv, youtube etc.
Younger generations spend more and more time online and can spend hours watching different people and what they do.
We also see that technology will have a stronger impact among influencers, namely as virtual influencers
Virtual influencers are also sometimes considered false influencers, given their profiles that do not correspond to real individuals. However, it can be argued, their presence and role on the platform is different in the sense that they are not automated (bots) or implemented for the purpose of generating false likes, false comments, false followers or in any way tampering with the platforms where they are created. Simply put, virtual influencers are virtual characters purposefully designed by 3D artists to look like real people participating in real life events or situations. Most of these characters’ publications are easily distinguished as computer graphics, but some users may be taken off guard by more realistic images.
These characters are usually portrayed as models, singers or other celebrities, and their creators write stories about life, respond to interviews on their behalf and interact as if they were the characters themselves.
Lil Miquela is the most famous virtual influencer. She appeared on Instagram in April 2016, and many wondered if she was a real person or not. After much speculation, it was revealed that she was created as a fictional character. The creation of Lil Miquela led to an increase in virtual influencers such as Shudu Gram, Noonoouri and Lightning.
Interactive marketing is by no means a novelty and if you search Google you will find subject content on the topic. On English Wikipedia you can read that as early as 1997, when the journal of interactive marketing was created, this trend was rewritten.
The very definition of interactive marketing is that it is a one-to-one marketing practice that centers on the actions of individual customers and prospects. Interactive marketing involves marketing measures that are triggered by customer behavior and preferences; For this reason, there is a major shift from traditional campaign-based marketing efforts.
Fly By Media’s goal is to take a strong position in this new tech-driven trend, while also seeking to be the most innovative and innovative marketing agency in Norway, and our focus is to offer our customers the very latest. In this way, we make sure that instead of “throwing” themselves on new trends, which are already exhausted. Are we involved in creating new trends.