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Inbound marketing is the opposite of big TV advertising campaigns. TV commercials cover a broad group of people and require large investments. Inbound marketing, on the other hand, is about creating good and relevant content, so that the customers themselves visit your website, become interested and want to buy your product or service.

How to get started with inbound marketing? The answer is simple: Find your ideal customer (personas), where to find them and what they are passionate about. Based on this, you should offer them personalized content that is tailored to the entire buying process. The processing of leads is done automatically.

When you have a marketing control system, including tools to tell you what a new customer costs, you suddenly have a model to measure business growth.

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. ”

– Guy Kawasaki, World famous marketer

Inbound marketing tavle som viser veien fra fremmed til promotør

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