It is no news that most of us both find and research homes on the internet before we go on viewing. The real estate industry has generally gotten better at profiling on the web, but there is still a way to go from having a regular website and social media profile to having a digital conversion business.
In this post, we will share two tips on how your business can gain an edge in marketing in the digital world.
Website: Investment vs. Cost
Buying a cheap website is relatively easy, but it takes a lot more for the site to actually become visible and for it to convert at all. Buying a cheap website can quickly be expensive and it pays to invest in a website optimized to follow up the customer.
In addition, the page should be optimized for search engines, conversion, easy dialogue with customers and visual aids such as Fly By Media’s 3D, VR or AR solutions, to leave a good impression on which to build.
Be strategic on social media
Social media has gone from being social tools to strategic marketing tools
Social media such as Facebook, Instagram, Twitter and LinkedIn have long since gone from being social tools to being strategic marketing tools. The users on these platforms have also changed behavior and it is no longer enough to just run an ad.
One of the reasons for this is the amount of content that is published which makes it more difficult to capture the attention of the customer and sets a higher threshold for a feedback or reaction (like / sharing / comments).
Ask yourself: How long ago have you been to the page to one of the pages you liked on Facebook? We recommend staying focused on creating relationships and using these media strategically to achieve results. Ask yourself what you want to convey to the customer and what value and reaction you want out of your posts and photos.
Fly By Media is a media provider specialized for the real estate industry – we create and build the relationship between business and customers.
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Christian Emil Morterud is the CEO of Fly By Media.